Use the Right Words to Attract the Right Clients
Our Messaging Framework helps accounting firms speak clearly to attract the right clients.
the challenge
Many accounting firms struggle to explain what they do beyond tax and compliance.
- Advisory services are valuable but hard to articulate
- Website and marketing language is often too technical or generic
- Prospects don’t understand how you can help, so they don’t engage
If your message isn’t clear, your right-fit clients will look elsewhere.
Our approach
We Guide Your Firm Through the StoryBrand Messaging Framework designed to:
Clarify your right-fit client’s problems
Position your firm as the trusted guide
Lay out a simple plan to solve their problem
Show them what success could look like
What is StoryBrand?
StoryBrand is a 7-part Marketing Framework based on timeless traditions of storytelling throughout humanity. StoryBrand identifies what invokes emotional response in brand messaging, just like blockbuster movies do, all curated by the New York Times Bestselling author, Don Miller.
RightFit founder, David McArdle, is a Certified Storybrand Guide.
Are you using the words that resonate with your right-fit clients?
By using the StoryBrand Framework, you can create a message that makes your firm the obvious choice.
the outcomes
With a Messaging Framework in place, your firm will:
- Communicate value clearly across all channels
- Differentiate from other firms with similar services
- Equip your team to speak with confidence and consistency
- Help prospects self-identify and take the next step
Confused clients don’t buy. Clear messaging makes growth possible.
What You Get With Our Messaging Framework
Two Day StoryBrand Workshop
One of our StoryBrand Certified Guides will work with you and your leadership team to help you craft the language that resonates with your target audience.
Your Firms Brandscript
These are the seven messages that everyone in your firm will use when talking about your services. Finally, everyone will be on the same page using the same language.
Website Homepage Wireframe
This wireframe will include all of the words you need to use on your homepage to invite your target audience into a story that places your firm as their guide.
Automated Sales Funnel
Using your Brandscript, our team will craft a value-packed lead generator that will prompt right-fit leads to provide their email address. We follow up with a five email nurture sequence to continue to establish you as the authority.
