Your Firm Sounds Exactly Like Every Other CPA Firm (And It’s Costing You High-Value Clients)
Would you rather listen to a podcast rather than read the article? I reviewed 47 CPA firm websites last month. Forty-three of them used the phrase “trusted advisor.” Forty-one promised “comprehensive solutions.” Essentially, none of these accounting firms were differentiating themselves. Every single one looked interchangeable. Here’s the uncomfortable truth: if your firm sounds like […]
The Ultimate Guide to Business Development for Accounting Firms: Strategies for Sustainable Growth in 2026
The accounting profession is experiencing a seismic shift. Gone are the days when firms could simply hang a shingle, wait for tax season, and watch clients walk through the door. Today’s successful accounting practices understand that business development isn’t just a buzzword—it’s the lifeblood of sustainable growth. But here’s the million dollar question (or should […]
Finding the Target Client: How to Determine Your Right-Fit Client for Your Accounting Firm
You know you need to reach more “right-fit” clients. But how do you really identify who those magical clients are? We layout a straightforward process for identifying your right-fit clients in this article.