You’ve Built a Great Firm;
We Help You Take It Further
About Us
Helping Accounting Firms Grow with the Right Clients
At RightFit, we help accounting firms clarify their message, build systems that attract right-fit clients, and free up their partners to focus on what matters most. We use proven frameworks, from StoryBrand messaging to marketing automation, to simplify your growth and turn complexity into clarity.
If you’re ready to grow smarter, we’re here to guide the way.
Who is Our Right-Fit Client?
Firm Size
Our Frameworks are designed for accounting firms with 10-50 team members.
Budget
Accounting firms should have a budget of $3,000-$5,000 per month to get the most benefit from our Frameworks.
Growth Minded
Your firm should be open to new ideas and willing to partner with us to unlock the full potential of our Frameworks.
Start Attracting Right-Fit Clients
Meet the RightFit Leadership Team
Founder/Strategist
David McArdle
Director of Operations
Gay Newlin
the rightfit method
Our 5 Proven Frameworks for Accounting Firm Growth
Strategy
Who Are Your Right-Fit Clients?
We help you identify your ideal client profile, analyze your current client mix, and create a clear positioning strategy that attracts high-value, low-stress clients while phasing out poor-fit work.
What You Get: Client segmentation analysis, positioning strategy, ideal client profile documentation
Messaging
How to Speak to Those Clients
Using the StoryBrand framework, we craft clear, compelling messaging that resonates with your right-fit clients and differentiates you from competitors who all sound the same.
What You Get: Brand messaging guide, value proposition statements, website copy framework
Marketing
How to Attract Right-Fit Clients to Your Firm
We build and execute your digital marketing strategy from SEO-optimized websites to on brand social media management, ensuring your firm is visible to the clients you actually want to serve.
What You Get: Website redesign and optimization, SEO strategy, managed social media, content marketing systems
Communication
How to Grow Revenue from Your Current Client Base
We help you identify cross-sell and upsell opportunities within your existing clients, then create communication systems to market additional services without adding partner workload.
What You Get: Service offering audit, client communication templates, revenue growth playbook
Automation
How to Put Systems on Autopilot
Using AI-powered tools and proven automation platforms, we streamline your internal processes, client onboarding, and marketing operations, freeing up partner time and reducing staff burden.
What You Get: Process automation implementation, AI tool integration, workflow optimization